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According to customs statistics, in the first quarter of this year, Xinjiang port exported 6 billion 145 million yuan of footwear, an increase of 51.59% over the same period last year (the same below) and an average export price of 112.64 yuan / double, an increase of 8.49%.
The main characteristics of Xinjiang port shoe export in 1-3 months of 2017
(1) the increase in exports in March was obvious.
In March 2017, exports increased significantly, with exports of 2 billion 446 million yuan, up 89.55% from a year earlier, and a increase of 77.23% (below).
(two) mainly border small trade export.
A quarter of Xinjiang port to border trade export shoes 4 billion 706 million yuan, an increase of 65.93%, accounting for the same period of Xinjiang port shoes exports (hereinafter referred to as gross) 76.58%; tourism shopping shoes exported 832 million yuan, an increase of 1.38 times; to the general trade export shoes 606 million yuan, down 30.06%.
(three) private enterprises are still the main force of export.
In the first quarter, Xinjiang port's private enterprises exported shoes 5 billion 750 million yuan, an increase of 46.71%, accounting for 93.57% of the total value, and the export shoes of state-owned enterprises increased 352 million yuan, up 2.33 times; foreign invested enterprises exported shoes 43 million yuan, an increase of 51.03%.
(four) the export of Kazakhstan was multiplied.
In the first quarter, Xinjiang port increased 1.42 yuan to Kazakhstan export shoes 3 billion 240 million yuan, 1 billion 801 million yuan to Kyrgyzstan export shoes, 7.62% increase, 907 million yuan to Russia's export shoes, 5.9% increase, and Tajikistan export shoes 151 million yuan, an increase of 0.87%.
Two. The main problems faced by the current footwear export and related suggestions
(1) the United States and the European Union are the main export markets for China's footwear products.
As the EU levied anti-dumping duties on genuine leather shoes from China, the risk of antidumping was avoided after the use of non - dermis materials. At present, including AOKANG, Kinde, etc., there are many giant enterprises, exports to the EU footwear company has started using P U synthetic leather fabric and other non leather material, in order to circumvent the EU Chinese leather shoes levy 16.5% anti-dumping duty. It is understood that the men's shoes made from high grade P U synthetic leather are more popular in the European market, and the P U women's shoes are also well sold in the European market.
(two) China's footwear export market turned to Russia.
At present, Chinese footwear enterprises are trying to establish a firm footing in the Russian market by setting up trade companies in Russia. In this regard, insiders said, in many ways of marketing, the China shoes enterprises in the key and must be the way to go, is to set up a trading company in Russia, hire know Russian marketers to develop the market, employment of Russian tax proficient in the professional accounting and tax accounting company, and through the establishment of specialized exhibition hall, take formal the operation of the road. In sales, analysts believe that the conditions of the manufacturers to participate in Russia's exhibition, the initiative to compare the size of the Russian retail sales channels will set up a special counter, the transition to a large supermarket in Russia, in order to enhance the brand influence China shoes.
(three) the competitiveness of Vietnamese footwear enterprises is increasing gradually in the US market.
Vietnam's leather, footwear and handbag Association said Vietnam's leather and footwear industry will maintain a strong growth, according to Vietnam's Vietnam news.
The vice chairman of the association said that Vietnam leather and footwear products had established a relatively stable market position in the US market, the second largest footwear exporter after China, and the export volume increased year by year.
At present, Vietnam's exports to the United States account for 34.5% of the total exports and 31.9% to Europe. In 2016, the United States imported 2 billion 300 million pairs of shoes, Chinese products accounted for 72%, Vietnamese products accounted for 15.7%, and China's share of the US market is declining, and Vietnam's share is rising. The association said that even without TPP, Vietnam could remain competitive in its footwear products and continue to account for second of the US market share. Vietnam's economic, political and social stability, a large number of cheap labor supply and Vietnam's gradually expanding free trade area network are the main competitiveness factors of leather footwear in Vietnam.
Therefore, it is suggested that one is to enhance core competitiveness of industry by technological innovation, to promote the cultivation and construction of domestic brands, to open up diversified international markets, to optimize the structure and layout of export products, to enhance the level of industrial clusters, and to fundamentally solve the problem of anti-dumping. The two is to pay close attention to the dynamics of the EU market management, to guide the enterprises to adapt to the changes in the market product standards and to avoid the operational risks. The three is to improve the policies and measures to promote the export of footwear products, improve the overall technical level of the footwear industry in China, and promote the healthy and healthy development of the whole industry.
(source "China International synthetic leather net")